The challenge was to partner a Chiropractic firm with a local Crossfit gym. Knowing their existing social media pages and outreach could positively impact each other's company, we formed a partnership and cross-campaign to raise awareness and to promote both companies equally.
Enter hashtag #RiseandShine. We launched a campaign that highlighted the benefits of a healthy, active lifestyle, using images that featured both businesses. We challenged social media followers to work out daily for 30 days, and to post pictures using the #RiseandShine hashtag to show their participation. To motivate participants, we created a Facebook page where we awarded gift cards, essential oils, and workout attire to those who were meeting the challenge goals.
The campaign attracted more than 5,000 people to the Facebook group. Hundreds of photos were uploaded to Facebook and Instagram with the hashtag #RiseandShine, helping to drive traffic to the original posts featuring the two businesses.