NEW INSTAGRAM FEED

NEW INSTAGRAM FEED

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.” –Instagram
Do you use Instagram? We are curious to see how their algorithm based personalized news feed affects the future of this popular social media app. Many small businesses are crying foul over the decision to boost content according to the viewer. For quite some time Instagram has been one of the few remaining platforms that guarantees that an account’s posts will be visible in their follower’s news feeds, a significant feature for small accounts trying to grow. As with Facebook and Twitter, this is the dropped flag for digital strategists to begin developing ways to “outsmart” the algorithm.

A LIFE THAT LIVES ON

A LIFE THAT LIVES ON

Smashing Walnuts: It’s hard to know where to begin telling the story of our (current) client, Smashing Walnuts. We’ve said it before, but one of the things about being a small marketing firm is that we get to know our customers well, and we do our best to approach their needs with the level of care they deserve. Smashing Walnuts is a non-profit started by a family carrying out the wishes of their daughter and sister, Gabriella Miller. Before 10 year old Gabriella passed away in 2013, she wished that there was a way to ensure that no other child would have their life stolen by cancer as hers was. Through the last few months we have gotten to know the family and witnessed firsthand the love and dedication that drives them. It’s little surprise that the entire Crimson Fly team has become personally invested in this mission to raise funds and awareness to find a cure. It is invigorating to be able to use our skills to help such a worthy cause.

The focus of our work so far has been to help Smashing Walnuts publicize their annual gala, and sell tickets. We launched an extensive social media campaign and succeeded in exceeding their goal for ticket sales. We are excited to continue working with them, we have a strategy that we believe will help them to get their message to the people that need to hear it. We invite you to follow the work that we are doing together, by visiting their website at smashingwalnuts.org

A MOBILE FUTURE

A MOBILE FUTURE

“This year, the search giant [Google] will be releasing an update to its mobile search results in May. It will weight mobile-friendliness more heavily, ostensibly to help users find pages that are easier to read on their devices.”

In our minds, Google’s announcement to alter their algorithms for optimal mobile viewing is not an unwelcome change. At least one positive aspect is that it will benefit those who have already done due diligence in ensuring that their site is responsive. It will also force businesses to figure out how to reach mobile web searchers if they want online visibility.

This decision by Google is indicative of the “mobile future” that is developing. The amount of content that is consumed on a mobile device passed desktop consumption long ago, particularly with social media and image based content. This poses some interesting new challenges for digital marketing, or depending on how you look at it, new opportunities to get ahead of the game. Whether you serve a local community or a much broader market, now is the time to take a good look at how your business appears (and if you appears at all) to mobile users.

A CUSTOM BLOG

A CUSTOM BLOG

Langhorne Custom Homes: One of the things we love about our job is the challenge of putting ourselves into the creative mindset of our clients, and figuring out how to amplify their strengths, but in a way that matches their personal tone and style. This is especially important for small businesses, who need their marketing to reflect the personal care and attention they give to their customers. When the one-woman design team of Langhorne Custom Homes came to us, she knew that she needed a brand and online presence that reflected the personal attention and style expertise that she gives to her clients, but she needed to be able to focus on her clients. We were happy to come alongside her and build it for her.

We first made a blog that was both professional and relevant to her work. It featured frequent posts on interior design, home building, and any other service that she regularly provides to her clients. We asked questions, took notes, sifted through pictures, and worked carefully to make sure that the blog reflected her sense of style and her personality. We also worked to publicize the blog on the internet, and even entered it into a Houzz.com competition that it won! We were so pleased to have succeeded at taking something as unique as a designer’s style, and translating it into a professional, yet personal, blog.

KEEPING UP WITH THE TIMES

KEEPING UP WITH THE TIMES

“Just two years from now, IDC predicts that one-third of the top 20 market-share leaders in most industries “will be significantly disrupted by new competitors (and reinvented incumbents)” that create new services and business models using a combination of mobile computing, social media, cloud computing, analytics (big data), and potentially the Internet of Things.”

This article in Forbes stopped us in our tracks and made us think. These are sobering numbers! Just keeping up with the times isn’t what it used to be. How about you? Have you evaluated your business lately to see how it measures up in a rapidly evolving industry? The rise of all things digital has sounded the death peal for many businesses, because they didn’t adapt to fit with the market they exist in. What does that even mean though? If you think you are going to have to completely overhaul the way that you do things, think again. Buick is great example of a company that hasn’t altered its product so much as it has altered its image and its target market.

Even if your business serves an “old fashioned,” need, that doesn’t have to mean that it will go by the wayside. An example of this is a client of ours, Washington Intelligence Bureau (WIB), a traditional mail house. WIB realized they were living in the era of digital marketing, but they weren’t willing to give up on what they did. We designed a digital campaign that demonstrated the effectiveness of mail campaigns. This brought fresh, young clients to WIB’s doors. Don’t make the mistake of assuming that your current clientele are all that you need to survive, or that they will be around forever. Now is the time to take a hard look at your business, and how it appears to the world versus how your competitors appear.