Langhorne Custom Homes: One of the things we love about our job is the challenge of putting ourselves into the creative mindset of our clients, and figuring out how to amplify their strengths, but in a way that matches their personal tone and style. This is especially important for small businesses, who need their marketing to reflect the personal care and attention they give to their customers. When the one-woman design team of Langhorne Custom Homes came to us, she knew that she needed a brand and online presence that reflected the personal attention and style expertise that she gives to her clients, but she needed to be able to focus on her clients. We were happy to come alongside her and build it for her.
We first made a blog that was both professional and relevant to her work. It featured frequent posts on interior design, home building, and any other service that she regularly provides to her clients. We asked questions, took notes, sifted through pictures, and worked carefully to make sure that the blog reflected her sense of style and her personality. We also worked to publicize the blog on the internet, and even entered it into a Houzz.com competition that it won! We were so pleased to have succeeded at taking something as unique as a designer’s style, and translating it into a professional, yet personal, blog.