“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.” –Instagram
Do you use Instagram? We are curious to see how their algorithm based personalized news feed affects the future of this popular social media app. Many small businesses are crying foul over the decision to boost content according to the viewer. For quite some time Instagram has been one of the few remaining platforms that guarantees that an account’s posts will be visible in their follower’s news feeds, a significant feature for small accounts trying to grow. As with Facebook and Twitter, this is the dropped flag for digital strategists to begin developing ways to “outsmart” the algorithm.